• Community Manager

    Elenco di Idee per uso dell'Intelligenza Artificiale per il Marketing

    Mi piacerebbe fare una raccolta, divisa per categoria, di usi che stiamo facendo dell'Intelligenza Artificiale 💡

    Queste le mie 5 più frequenti :d:

    Content Creation: nella creazione di un video complesso simil-corso, mi faccio aiutare nel tirar fuori tutti i temi principali e tutti i temi secondari. Leggo, rivedo, faccio la mappa mentale e aggiungo quello che manca.

    Migliorare cosa ho scritto: gli ho dato in pasto degli articoli e gli ho chiesto cosa potevo approfondire o se mi sfuggiva qualcosa.

    Chiavi e Topic: mi sono fatto aiutare nella keyword e nella topic research

    Riassunti dei video di YouTube
    Gli ho dato in pasto la trascrizione dei video di YouTube (che già fa YouTube, ho fatto un copia incolla del testo). Ho preso anche il Corso di HTML per SEO eh. Mi sono fatto fare il riassunto. Mi sono fatto fare i riassunti di alcune parti.
    Esistono anche Script in Python (segnalato da @alepom )

    Spreadsheet: quando non ricordo una formula complessa e non l'ho salvata, spiego cosa voglio fare con un esempio e me la fa

    E voi?


    walid 1 Risposta
  • Contributor

    Alcuni casi d'uso che stiamo già valutando nei progetti:

    • scrittura/riscrittura di descrizioni di prodotti ecommerce a partire da parametri definiti e con il tone of voice desiderato
    • scrittura di post social per piano editoriale (con eventuale automazione diretta via API) anche qui a partire da parametri definiti, incluso tone of voice.

    Ancora non abbiamo studiato abbastanza per metterli in strada, ma secondo me nelle prime settimane del 2023 ce la facciamo.


  • User Attivo

    Ciao @giorgiotave, sono autorizzate risposte generate da AI ?

    Tra le tante cose che ho provando, la generazione di mappe mentali. Per darvi un esempio pratica mi sono proprio ispirato dal titolo di questo post, chiedendo a GPT3 di creare una mappa mentale. Lascio tutto qui, dal prompt al output. La mappa mentale generata puo essere salvata con l'estensione .mm per essere apperta con freemind o altri.

    Chiaramente sono dovuto provare 3/4 volte per ottenere un risultato migliore addattando il prompt ogni volta, in base ai suoi errori. Certo il risultato non è perfetto, pero ci da anche tante idee concrete su cui indagare.

    Screenshot

    mindmap.png

    Ultimo prompt utilizzato

    For a brainstorming session with Amazon Executives, create an impressive XML mindmap (xml formated), about concrete use cases of AI integration in marketing. Automation, online marketing, market research, organic parketing, advertizing, email marketing, content creation, content curation, social media marketing, video marketing, podcasts, analytics, search engine optimization, ar some examples of area we are interested in, add new areas we didin’t think about. Use your knowledge to give concrete and impressive advice on how to integer ai, ml, deep learning, in these marketing areas.  Provides new ideas to go further, the mindmap suggest a strong knowledge of new technologies and artificial intelligence. Give concrete examples and use case, citing specific AI tools, software and compagnies. We need from you a creative answer based on your deep knowledge on Marketing transformation and AI. Node should not be generic, and must focus on : HOW TO. The mindmap should be at least 5 level depth. Output format MUST be XML.
    

    Output XML

    <map version="1.0.1">
        <node text="AI in Marketing">
            <node text="Automation">
                <node text="Chatbots">
                    <node text="Customer service">
                        <node text="Using AI tools like Dialogflow or IBM Watson to create chatbots for customer service inquiries and inquiries">
                        </node>
                        <node text="Integrating chatbots with CRM systems to track customer interactions and provide personalized experiences">
                        </node>
                    </node>
                    <node text="Lead generation">
                        <node text="Using chatbots to qualify leads and gather information for sales follow-up">
                        </node>
                        <node text="Integrating chatbots with marketing automation platforms to trigger personalized email campaigns based on chatbot interactions">
                        </node>
                    </node>
                </node>
                <node text="Email marketing">
                    <node text="Personalization">
                        <node text="Using AI tools like Persado to generate personalized subject lines and email copy based on data analysis">
                        </node>
                        <node text="Integrating AI-powered personalization with email marketing platforms to send targeted campaigns to specific segments">
                        </node>
                    </node>
                    <node text="Lead scoring">
                        <node text="Using AI to analyze email engagement data and assign scores to leads based on their likelihood to convert">
                        </node>
                        <node text="Integrating lead scoring with CRM and marketing automation systems to prioritize follow-up with high-scoring leads">
                        </node>
                    </node>
                </node>
            </node>
            <node text="Online marketing">
                <node text="Search engine optimization">
                    <node text="Keyword research">
                        <node text="Using AI tools like Ahrefs or SEMrush to generate keyword recommendations based on data analysis">
                        </node>
                        <node text="Integrating keyword research with content creation to optimize website content for targeted search terms">
                        </node>
                    </node>
                    <node text="Technical SEO">
                        <node text="Using AI to scan websites and identify technical issues that may impact search rankings">
                        </node>
                        <node text="Integrating technical SEO AI tools with website management platforms to prioritize and fix issues automatically">
                        </node>
                    </node>
                </node>
                <node text="Paid search">
                    <node text="Bid management">
                        <node text="Using AI tools like AdZis or Opteo to optimize paid search bids based on data analysis">
                        </node>
                        <node text="Integrating bid management AI with paid search platforms to automatically adjust bids in real-time">
                        </node>
                    </node>
                    <node text="Ad copy optimization">
                        <node text="Using AI tools like Persado to generate high-performing ad copy based on data analysis">
                        </node>
                        <node text="Integrating ad copy optimization AI with paid search platforms to automatically test and implement optimized ad copy">
                        </node>
                    </node>
                </node>
            </node>
            <node text="Market research">
                <node text="Survey design">
                    <node text="Using AI tools like Qualtrics or SurveyMonkey to generate survey questions based on data analysis">
                    </node>
                    <node text="Integrating survey design AI with market research platforms to create more personalized and targeted surveys">
                    </node>
                    <node text="Using AI to analyze survey responses and identify patterns and trends">
                    </node>
                    <node text="Integrating AI analysis with market research platforms to generate insights and recommendations for businesses">
                    </node>
                </node>
            </node>
            <node text="Competitive analysis">
                <node text="Using AI to analyze competitors' marketing efforts and identify areas of opportunity">
                </node>
                <node text="Integrating competitive analysis AI with market research platforms to track and compare performance over time">
                </node>
                <node text="Using AI to generate recommendations for improving marketing strategy based on competitive analysis">
                </node>
            </node>
            <node text="Organic marketing">
                <node text="Content creation">
                    <node text="Using AI tools like Articoolo or Wordsmith to generate unique and relevant content ideas based on data analysis">
                    </node>
                    <node text="Integrating content creation AI with content management systems to streamline the writing process">
                    </node>
                    <node text="Using AI to optimize content for targeted keywords and search terms">
                    </node>
                </node>
                <node text="Content curation">
                    <node text="Using AI tools like Curata or Scoop.it to identify and prioritize relevant content for a specific audience">
    
                    </node>
                    <node text="Integrating content curation AI with social media management platforms to schedule and share curated content">
                    </node>
                    <node text="Using AI to analyze the performance of curated content and identify areas for improvement">
                    </node>
                </node>
            </node>
            <node text="Advertising">
                <node text="Programmatic advertising">
                    <node text="Using AI to optimize ad placements and targeting based on data analysis">
                    </node>
                    <node text="Integrating programmatic advertising AI with ad management platforms to automatically adjust campaigns for maximum efficiency">
                    </node>
                    <node text="Using AI to analyze the performance of programmatic ad campaigns and identify areas for improvement">
                    </node>
                </node>
            </node>
            <node text="Social media marketing">
                <node text="Content creation">
                    <node text="Using AI tools like Articoolo or Wordsmith to generate unique and relevant content ideas based on data analysis">
                    </node>
                    <node text="Integrating content creation AI with social media management platforms to streamline the writing process">
                    </node>
                    <node text="Using AI to optimize content for specific social media platforms and audiences">
                    </node>
                    <node text="Using AI to analyze the performance of social media content and identify areas for improvement">
                    </node>
                </node>
                <node text="Social media listening">
                    <node text="Using AI tools like Brand24 or Mention to track and analyze online mentions of a brand or industry keywords">
                    </node>
                    <node text="Integrating social media listening AI with social media management platforms to track and respond to customer sentiment in real-time">
                    </node>
                    <node text="Using AI to identify trends and insights from social media listening data">
                    </node>
                </node>
                <node text="Social media advertising">
                    <node text="Using AI tools like Smartly or SocialBee to optimize ad targeting and placement based on data analysis">
                    </node>
                    <node text="Integrating social media advertising AI with social media platforms to automatically adjust campaigns for maximum efficiency">
                    </node>
                    <node text="Using AI to analyze the performance of social media ad campaigns and identify areas for improvement">
                    </node>
                </node>
            </node>
            <node text="Video marketing">
                <node text="Content creation">
                    <node text="Using AI tools like Wibbitz or InVideo to create videos automatically based on text input or data analysis">
                    </node>
                    <node text="Integrating video creation AI with video hosting and management platforms to streamline the video production process">
                    </node>
                    <node text="Using AI to optimize video content for specific platforms and audiences">
                    </node>
                </node>
                <node text="Video advertising">
                    <node text="Using AI to optimize ad placements and targeting based on data analysis">
                    </node>
                    <node text="Integrating video advertising AI with ad management platforms to automatically adjust campaigns for maximum efficiency">
                    </node>
                    <node text="Using AI to analyze the performance of video ad campaigns and identify areas for improvement">
                    </node>
                </node>
            </node>
            <node text="Podcasts">
                <node text="Content creation">
                    <node text="Using AI tools like Audioburst or Articoolo to generate unique and relevant podcast ideas based on data analysis">
                    </node>
                    <node text="Integrating podcast creation AI with podcast hosting and management platforms to streamline the podcast production process">
                    </node>
                    <node text="Using AI to optimize podcast content for specific platforms and audiences">
                    </node>
                </node>
                <node text="Podcast advertising">
                    <node text="Using AI to optimize ad placements and targeting based on data analysis">
                    </node>
                    <node text="Integrating podcast advertising AI with ad management platforms to automatically adjust campaigns for maximum efficiency">
                    </node>
                    <node text="Using AI to analyze the performance of podcast ad campaigns and identify areas for improvement">
                    </node>
                </node>
            </node>
            <node text="Analytics">
                <node text="Data analysis">
                    <node text="Using AI tools like Google Analytics or Mixpanel to analyze website and marketing data to identify patterns and trends">
                    </node>
                    <node text="Integrating AI-powered data analysis with marketing platforms to generate insights and recommendations for businesses">
                    </node>
                    <node text="Using AI to identify opportunities for optimization and improvement in marketing efforts">
                    </node>
                </node>
                <node text="Predictive analytics">
                    <node text="Using AI to predict future outcomes and trends based on data analysis">
                    </node>
                    <node text="Integrating predictive analytics AI with marketing platforms to inform decision-making and strategy development">
                    </node>
                    <node text="Using AI to identify potential risks and opportunities in the market">
                    </node>
                </node>
            </node>
        </node>
    </map>
    

    Sono veramente tante le cose da provare, vorrei avere più tempo.