Addio alla posizione media dentro AdWords e per le API di Google Ads

[giorgiotave]

Addio alla posizione media dentro AdWords e per le API di Google Ads

Con una notizia ufficiale sul loro blog Google annuncia la fine della posizione media come metrica.

Raccomandano di usare altr due metreiche Impression (Absolute Top) %" e "Impression (Top) %. Tabelle:

[TABLE]
[TR="bgcolor: #6199df"]
[TH="colspan: 2"]Absolute Top Metrics
[/TH]
[/TR]
[TR="bgcolor:"]
AdWords API
[/TH]
Google Ads API
[/TH]
[/TR]

[TD]AbsoluteTopImpressionPercentage[/TD]
[TD]absolute_top_impression_percentage[/TD]
[/TR]

[TD]SearchAbsoluteTopImpressionShare[/TD]
[TD]search_absolute_top_impression_share[/TD]
[/TR]

[TD]SearchBudgetLostAbsoluteTopImpressionShare[/TD]
[TD]search_budget_lost_absolute_top_impression_share[/TD]
[/TR]

[TD]SearchRankLostAbsoluteTopImpressionShare[/TD]
[TD]search_rank_lost_absolute_top_impression_share[/TD]
[/TR]
[/TABLE]

[TABLE]
[TR="bgcolor:"]
[TH="colspan: 2"]Top Metrics
[/TH]
[/TR]
[TR="bgcolor:"]
AdWords API
[/TH]
Google Ads API
[/TH]
[/TR]

[TD]TopImpressionPercentage[/TD]
[TD]top_impression_percentage[/TD]
[/TR]

[TD]SearchTopImpressionShare[/TD]
[TD]search_top_impression_share[/TD]
[/TR]

[TD]SearchBudgetLostTopImpressionShare[/TD]
[TD]search_budget_lost_top_impression_share[/TD]
[/TR]

[TD]SearchRankLostTopImpressionShare[/TD]
[TD]search_rank_lost_top_impression_share[/TD]
[/TR]
[/TABLE]

[chiarastorti]

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