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Google ADS dal ROAS al POAS Alex van de Pol
The term ROAS is not unknown to Google advertisers. It stands for the term Return On Ad Spend: what you get in return for what you have spent on advertising.
The ROAS that you can choose in Google is, in short, the turnover (or conversion value) divided by the advertising costs. In this article we will explain to you why the ROAS can be misleading and can lead to wrong decisions.
We will also explain why POAS target (Profit On Ad Spend) is now coming into play and why it gives a much better picture of the profitability of your campaign. Next, we’ll also show you how to really get started with POAS.