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Google Ads Smart Predict performance updates to Target CPA, ROAS and budget simulators
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Predict performance with updates to Target CPA, Target ROAS, and budget simulators
Simulators can help you understand how Target CPA, Target ROAS, and budget changes may impact performance. To date, these calculations have been based on the last 7 days of campaign data. This meant that simulators showed what would have happened in the past, but not necessarily the future. Now, you’ll be able to forecast performance in Search campaigns. By choosing a date range up to 90 days in the future, simulators will incorporate seasonality to better predict how your performance might change after budget or target changes.