• C
    User Attivo •

    Google sta bloccando alcuni utenti adwords?

    Leggo e riporto dalla newsletter di John Reese:

    Subject: AdWords Panic!!!

    First of all, I want to apologize for sending you
    so many emails in the past two days but I've
    had a lot to share with you...

    What I am writing to tell you about is
    VERY IMPORTANT.

    Right now Google is making some CRAZY
    changes to their AdWords system. They
    are going and manually reviewing the
    landing pages of their advertisers and in
    many cases BOOTING PEOPLE from
    their system.

    In many cases, they aren't actually terminating
    people from the AdWords system but they
    will raise the minimum click price for their
    keywords to like $5.00 per click -- essentially
    running them off.

    WHAT ON EARTH IS GOOGLE DOING?

    I've now seen firsthand that Google is turning
    away people that were spending over $10,000/MONTH
    with AdWords. Yes, basically telling them
    "We no longer want your money go advertise
    somewhere else."

    It's truly INSANE.

    Maybe you've been one of the unlucky ones
    that this has happened to. If not, be prepared
    for it.

    Here's the deal...

    It appears as if their latest changes are mostly
    affecting SQUEEZE PAGES. In other words,
    landing pages that go for the opt-in before
    showing a sales letter or the bulk of the site's
    content. (Although it's happening to some
    sales letter pages too.)

    For a publicly traded company that's under
    tremendous pressure to continously generate
    more profit from quarter to quarter, this surely
    seems like an IDIOTIC move on their part.

    OR DOES IT?

    My buddy Frank Kern has an interesting
    'theory' about why they are doing it. Google
    is supposed to be coming out with a CPA
    offering very soon. This will allow advertisers
    to pay Google on a cost-per-action basis,
    such as by paying PER OPT-IN SUBSCRIBER.

    • I personally believe they are moving in this
      direction because of all the CLICK FRAUD.
      Anyway...

    Frank's theory is that Google is very against
    landing pages that are focused on collecting
    opt-ins because they hope to SELL THEM
    with their new CPA offering.

    Either way, something crazy is going on with
    Google AdWords and it's WIPING OUT some
    marketers' revenue. It totally sucks.

    This is yet another reason to LEVERAGE
    your traffic from multiple places and not have
    all your eggs in one basket.

    If you use AdWords for traffic don't panic.
    We'll figure out a solution to all of this and
    find a way to make it very profitable -- that's
    almost always the case everytime there is
    a major change. What seems horrible
    to some marketers becomes a major
    OPPORTUNITY to others.

    I am in the process of fully investigating
    this situation and as soon as I have any
    solid information to share with you about
    possible solutions, etc. I'll be in touch
    about them.

    Yours For Online Profits,

    John Reese

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  • S
    User Attivo •

    Almeno, negli USA, dove il fenomeno degli MFA è più diffuso si son verificati parecchi casi. Qui il fenomeno è più circoscritto...
    Vengo a sapere da qualcuno oopure lo si legge nei forum dell'improvviso innalzamento delle richieste per cpc minimo.
    E' il nuovo spider di Adwords che va ad analizzare il punteggio di qualità, e quindi l'attinenza, delle landing pages con annuncio e kw acquistata.
    Nelle intenzioni di G. si dovrebbe andare a colpire chi acquista traffico su adwords per veicolarlo su pagine senza contenuti con sponsored links (google, yahoo, kelkoo...) nei fatti sento che si è andati a colpire anche piccoli business che non hanno niente di ciò, ma che magari hanno un sito con pochi contenuti, magari male organizzati.
    Ma penso che avverranno correzioni in corsa...lo spero...;-)

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