Le 4 dimensioni del Tone of Voice

[giorgiotave]

Le 4 dimensioni del Tone of Voice

Volevo segnalarvi questo articolo che spiega come, secondo loro, ci sono 4 dimensioni del tone of voice. Credo sia molto utile: https://www.nngroup.com/articles/tone-of-voice-dimensions/

In inglese la parte interessante

At the end of this process, we identified 4 primary tone-of-voice dimensions.

• Funny vs. serious: Is the writer trying to be humorous? Or is the subject approached in a serious way? (Note that for our purposes, this dimension was only the attempt at humor. We didn’t evaluate if the writers successfully landed their jokes.)
• Formal vs. casual: Is the writing formal? Informal? Casual? (Note that casual and conversational are not necessarily synonymous, but they do often appear together.)
• **Respectful vs. irreverent: **Does the writer approach the subject in a respectful way? Or does she take an irreverent approach? (In practice, most irreverent tones are irreverent about the subject matter, in an effort to set the brand apart from competitors. They are not usually intentionally irreverent or offensive to the reader.)
• Enthusiastic vs. matter-of-fact: Does the writer seem to be enthusiastic about the subject? Is the organization excited about the service or product, or the information it conveys? Or is the writing dry and matter-of-fact?

E poi fa un esempio:

First, let’s try a **serious, formal, respectful, and matter-of-fact **error message.
“We apologize, but we are experiencing a problem.”
We’re not trying to make users laugh, or using any strong emotion in the message. It’s a fairly traditional, straightforward message.

Now, what if we tweak one of the 4 dimensions? Let’s make this same message a little more casual.
“We’re sorry, but we’re experiencing a problem on our end.”

Credo che questi esempi possano essere interessanti e almeno generare una riflessione

[sermatica]

Ciao
direi eccezionale, molto utile per rifinire un sito e rendere gli errori 404 e simili meno seri. Utilissimo anche in fase di progettazione del sito per renderlo meno piatto.

[mediterraneanseo]

Ottimo, grazie Giorgio

[marcolarosa]

Consiglio per i messaggi 404 etc di approfondire la recente tematica delle microcopy, che affronta direttamente il problema della personalizzazione/UX/possibilità espressive di questo tipo di messaggi.