[eng] Google's Ad Auction, Quality Score

[mister.jinx]

[eng] Google's Ad Auction, Quality Score

Questo articolo è la spiegazione dell'asta fra inserzionisti e di come google calcola la quality score degli annunci di Adwords.

Last Wednesday our agency's Google rep sent over a video put together by Google's Chief Economist, Hal Varian that very clearly explains Google's Ad Auction and Quality Score. The 9 minute video is definitely worth viewing at least once to get a better understanding of two large parts of the AdWords system that were, until now, pretty hard to quantify.

In this two part blog series, I will explain what Quality Score actually is, how the ad auction works, and how Quality Score determines your ads' positioning and costs per click using the video as my guide. Today's article will cover the ever elusive concept of what Google's Quality Score really is.

[url=http://www.roirevolution.com/blog/2009/03/introduction_to_googles_ad_auction_part_1_quality.html]Leggi la news