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Customers Can Now Order Burger King For Pickup Or Delivery Directly Through Google
Burger King today announced its integration with Google that enables customers to order from the chain through Google Search, Maps and Pay at more than 5,000 restaurants in the U.S. Those who search for their nearest Burger King via Google Maps, for example, will find not only the location, but also a pickup order button and a delivery order button.
This function should create a significant amount of access to the chain. Google has the market cornered on search and discovery, with over 1 billion monthly active users on its app across the world. On mobile devices, Google holds 94% of the market share on search.