Facebook NON procede alla riduzione della finestra di attribuzione

[fabioantichi]

Facebook NON procede alla riduzione della finestra di attribuzione

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s decision not to mandate campaign budget optimization (CBO) as a previous example.
https://searchengineland.com/social-shorts-facebook-attribution-change-on-hold-instagram-gets-more-shoppable-turns-10-341967