The connected living room market is evolving rapidly with the proliferation of smart TVs, streaming devices, voice-controlled assistants, and integrated home entertainment systems. Consumers are increasingly embracing ecosystems that allow seamless interaction between devices, enabling personalized content delivery, smart lighting control, and centralized media management. As high-speed internet and smart home infrastructure become more widespread, the demand for interoperable, user-centric devices is accelerating. This market is also benefiting from the rise of OTT platforms and the desire for immersive entertainment experiences at home.